GENZ BENZ FENDER
Genz Benz, with it’s founder Jeff Genzler, choose tonic as a content partner in 2005. Through the years the studio produced several product catalogs with a focus on the creation of imagery to highlight the quality and uniqueness of the Genz Benz brand. We had a blast with Jeff and had the opportunity to photograph his product in studio and on location with band product testimonials and lifestyle shoots. We were inspired by Jeff’s passion for his product and honored to be a part of helping grow his brand. Genz Benz - sold to Fender in 2008.