© 2018 Tonic Photo Studios

AZ  LOTTERY

BRAND AWARENESS

BILLBOARD

POINT OF SALE

OOH 

The Arizona Lottery is one of those fun accounts that you want to sink your teeth into and create memorable photography for. At the time these images were produced, the Lottery’s agency of record, Riester Advertising, provided the storyboard and parameters that utilized an origami inspired concept for these whimsical images. The goal of using “real” scratchers was the concept challenge due to the scale and design of each piece. Our prop stylist rolled up her sleeves, brushed up on her origami techniques and we all went to work! The creative was featured in print and on billboards. 

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